Blog

Years 1/2 Production & Manufacturing

During the first 2 years of the brand, I was also balancing a university degree (Marketing) while building the brand and also working part time.  W...

I SOLD ONLY 4 T-SHIRTS ON LAUNCH NIGHT!

I remember the night so clearly. Sitting in my lounge room with my laptop waiting to unlock my website and be flooded with orders from all the peop...

NO ONE KNEW A THING...

So like I said in the previous post NONE of my close mates knew this was the mission at the time.   Myself, my brother and 3-4 other mates had a mu...

HOW IT ALL STARTED | STARTING A CLOTHING BRAND AT 18

This is such a weird feeling writing about where it all started over 3 years ago. In saying that it’s awesome to take a moment to zoom out and look...

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