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During the first 2 years of the brand, I was also balancing a university degree (Marketing) while building the brand and also working part time.  With that aside, I know you just want to know how that period was for the brand, what was growth like, what were the struggles the brand faced and what got you through it.   Well let’s get started then hey…   To put it simply it was a bit of a blur looking back now, I do remember thinking at the time that I knew exactly what I was doing and that I had...

I remember the night so clearly. Sitting in my lounge room with my laptop waiting to unlock my website and be flooded with orders from all the people who have been messaging the Instagram pages saying how they can’t wait to buy.   I was already doing the math in my head of how much money I was going to make. But this SERIOUSLY was not the case. All those people weren’t waiting online to purchase, and we didn’t sell out in 5 minutes like most ‘streetwear’ brands at the time would.   The reality was that I made 3...

So like I said in the previous post NONE of my close mates knew this was the mission at the time.   Myself, my brother and 3-4 other mates had a mutual interest in the same fashion, music, and cultural trends at the time and still all share the same taste today. These topics would make up frequent daily chat and was a strong interest among us.   So the story…   We would have been 18 years old at the time, let’s say a month or so prior to our first drop. At this point the PRIVACY.CLO Instagram page...

This is such a weird feeling writing about where it all started over 3 years ago. In saying that it’s awesome to take a moment to zoom out and look at how far it’s all come.   For context clothing and entrepreneurial spirit has always been evident in my life. I would always take strong interest from young around seasonal fashion trends. As I got older and was able to buy my own shit, I slowly worked on building a wardrobe that classified me as ‘on trend’.   From about the age of 15/16 is when I first got a...